Louisville Restaurants and Attractions
The Importance (Or UN) Of PageRank
posted Tuesday, 21 February 2006
Another Google PageRank update appears to be underway or near completion. What that means for search engine optimization is a matter of debate inside the industry. But along PageRank toolbars, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites.
This indicates that there is something to PageRank, even if the industry aficionados don't always agree on what. The general consensus, however, is that PageRank is not as important for your site, as it is for other sites linking to your site. That is, if a highly ranked and trusted site links to yours, you get more credibility.
"Google seems to have expanded their differentiation between bogus links and links which are earned," said Search Engine Journal's Loren Baker.
"Earned links are links from authority blogs and web communities, well branded and trafficked sites, links earned via news or linkbaiting (the art of creating an idea or tool on your site worth linking to) and yellow page, local directory, user reviews, & local search marketing for brick mortar businesses."
Ultimately that can mean higher search result rankings for competitive keywords. PageRank, therefore, seems to be only a very small (but somewhat important) part of the overall equation. PageRank is judged primarily on a website's link volume, link age, and link value.
